Tempe, AZ – March 2nd, 2020 – Ferticell., the provider of a premium portfolio of fertilizer products for more than 15 years, announces today the launch of a new corporate brand identity, name and tagline. The organization will now be known as Ferticell, LLC. Among internal policy changes, other changes will be the logo, tagline and website.
The reputation and equity built under its previous identity is a valuable asset, but no longer accurately reflects the organization’s complex array of premier sustainable and organic fertilizer products. Transitioning to the brand Ferticell® effectively addresses both issues and aligns the Company with the products, services and employees.
“Over the past 15 years, we’ve built a strong reputation for quality and innovation,” said Jeff Ziehmer, Ferticell, LLC. CEO. “Our research confirmed that evolving the brand to the product name, was the appropriate strategic move for us. While we want to accurately reflect our work in the naming, we also want to effectively capture our opportunities to market the organization in pursuit of new opportunities for future growth in the organic and sustainable agriculture market.”
In all, the branding embodies an organization that is evolving, but is still very committed to its agricultural roots. The new identity builds upon its history of innovation and quality, but also opens new doors into the future. “This is an exciting change for us and marks a strategic pivot in our future direction as a company,” said Matt Brill, director of Marketing and Public Relations. “While our commitment to the community we serve will not change, there is incredible potential for growth. Our new branding positions us for those opportunities.”
About Ferticell, LLC.
For over 15 years, Ferticell has served the agricultural community, providing high quality, products throughout the United States. Ferticell, LLC. stands at the forefront of the organic and sustainable fertilizer market, developing new technologies in crop nutrition and exploring new approaches to crop production. Our goal is to help organic and sustainable agriculture achieve the highest level of crop production possible by providing premium and superior crop nutrition products.
Follow us on social media @ferticell for more information.