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Ferticel Engagement with the Ag Retail Sector

CropLife • June 25, 2024

How is/has Ferticell engaged with the ag retail sector?

We first started selling directly to farmers and encountered several issues that necessitated switching to using a sales group and dealers. We were focused on organic farming and began to work with companies that had a presence in those markets and continued that approach for several years. When sales increased, we included national distributors and dealers, mainly in the west. The market evolved to not just conventional and organic but was moving more to areas where the benefits of our products would be understood. We started an initiative to utilize more regional retailers/dealers as part of the mix. We knew they were a good link to farmers from being a part of the same community. In researching that channel, I found CropLife to be the best for the information I needed. This past year has been one of increasing the number of dealers signed. We have also expanded into more areas of the country and are actively seeking dealers to partner with to introduce our unique product line of fertilizers and soil amendments to their customers.


Can you give me some examples of this engagement/working relationship? 

This approach has yielded results with dealers like Homestead Nutrition, Keystone Bio Ag, Ohio Earth Foods, Centerra Coop, and Magnan Bros in the east. In a short time, we have worked to bring benefits to their customers by working with them and having seminars on our 5-year plan to remediate the biome and soil. The results are surpassing our expectations in less time than we anticipated. We believe that the same outcome will be replicated with new partners in other parts of the country.


And what are the plans for working with ag retailers for Ferticell in 2024 and beyond?

We continue finding partners in key areas of the country who are receptive to new products and new ways of selling. Our products are unique and are not used in the same way as conventional fertilizers. They require training to reorient the sales group on their application. The products are not something that you can tell a farmer that they are replacing so many units of fertilizer with ours. Ours are used in conjunction with other inputs on an ongoing basis of smaller numerous applications at lower rates as ours are more efficient and usable. This approach follows the same prescription we are advised of about eating smaller portions and more often to maintain energy, so we do not store it never to be used. 


The year 2024 and beyond will see new and exciting products that maintain our advantage in cutting edge natural inputs that will meet the ever-increasing demand for environmentally friendly and effective products.

August 6, 2024
Abiotic stress is now impacting large parts of the U.S. This article is for those not using Ferticell® products as a preventative measure and include those that are, who now need more information on mitigation to prevent losses (Read more on abiotic stress in Part 1 of the series, https://www.agweb.com/news/crops/crop-production/ferticellrs-non-gmo-prescription- prevent-and/or-overcome-weather-related). Since we can’t control sunlight, rain, all salinity, and all nutrients, we can control inputs to prevent or reverse the stress. Plants are now beginning to reach a level of dormancy and if not acted upon it’s harder to overcome and if left untreated the yield can decline by 8-40%. We know our products work because of what they contain and do not e.g. no salt. We can improve the soil biome and soil structure to increase water holding capacity, water productivity, and water infiltration (now is the time to start the transition to less salt inputs before it is mandatory). This is especially needed in heavy clay soils or high salinity soils since they may hold water at a force greater than plants can extract it and further increase stress. Another issue is high levels of N means low absorption that leads to stress especially N with a high salt index, like UAN 32 at 71+, that impacts all aspects of metabolism. Ferticell® products are non-GMO and contain natural plant growth phytohormones, found in algae, microorganisms, unicellular fungi, and bacteria. Among them: Abscisic Acid {ABA}, Auxins {lAA), Cytokinins, Ethylene, Gibberellins {GA's), and Jasmonic acid. Water is not needed to activate when applied, is absorbed by the plant and active immediately in the plant for better outcomes. Ferticell® products: Allows faster, efficient fertilizer assimilation. Increases root development by increasing lateral and deeper roots, longer tap roots are important in finding water for drought resistance and survivability. Has lower salt content than seaweed or kelp products reduces salt burn potential versus the high salt conventional fertilizers that share some common ingredients. Promotes continuous feeding to retard or reverse dormancy. These products counteract abiotic stress and continue growth while increasing survivability. Nutri Plus™ 2.5-0-0, is a bio stimulant with 19 of 20 essential peptides + amino acids, with a total of 42. Amino Acids are considered the best natural bio stimulant and catalyst, second to water, stimulates the metabolic processes in the plant. The high levels of Aspartic and Glutamic acid are precursors to the other metabolic processes. The high Glycine content of Nutri-Plus promotes and supports chlorophyll activity. Universal™ 0-0-1 has a 25% algae content to handle all four stressors and hydration. It promotes biological activity in the root zone, for a stronger plant set, deeper roots for more efficient nutrient exchange and uptake. Helps your plants reach water before and during stress to make nutrient more readily available. Microelements™ 1-0-0 is a comprehensive package with the added benefit of freshwater algae that further aids plants during stress. Its sulfur is vital for photosynthesis, respiration, and the formation of cell membrane structure in the plant. Now that stress is occurring the above products are the most helpful in combination, the 3 options in rank of effectiveness for severe stress with #3 being the most efficient. Use what’s the best based outcome based on your budget: Option #1 32% UAN or 28% UAN and 2 Qt./acre Universal™ Option #2 1 Qt./acre Nutri Plus™ and 1 Qt./acre Microelements™ Option #3 1 Pt./acre Universal™, 1 Pt./acre Nutri Plus™, and 1 Qt./acre Microelements™ Our freshwater algae helps to drive the internal plant mechanism to act so it continues to thrive and function. Unlike other algae/seaweed products Universal™ has no salt index. Other products further stress plants before they might reverse them from the issues of stress, if at all. This added salt could actually kill the plant by burning it and since salt acts to excrete water, it further removes moisture from the plant. Nutri Plus™ also provides a small amount of plant-based nitrogen which will further encourage the desire to live and function. The inclusion of the sulfur and iron in Microelements™ will stimulate production of green color and photosynthesis for food and oxygen, helping to keep the plant thriving. FERTICELL® PRODUCTS ARE THE BEST “TANK BUDDY” ON THE MARKET!
June 25, 2024
Ferticell™ plant based amino acid Explorer™ 10-0-0 is absorbed within the first 3 hours, foliar or soil, and is immediately available. No wasted salt-based nitrogen for your soil, and Free of Chlorides. Enhances other forms of nitrogen when used in tank mixes with Pro-Primer™ 2-0-0.  Ferticell™ plant-based stimulants/nutrients uses freshwater algae extracts. This proprietary technology combines bacteria, enzymes and minerals that interact synergistically to stimulate plant growth, flowering, and fruiting while reducing stresses. It is a biological form of proteins, natural amino acids, Cytokinin, Auxin, soil cells extract, and a complete natural nutrient formula for a plant. Ferticell™ ammoniacal nitrogen needs no fixation for plant use, high efficiency, and no volatilization. Advantages come from providing high concentrations that are directly absorbed for plant use, even in poor soil biome areas. Our algae cell carrier is then available as a nutrient source “prebiotic” for the biome.
June 25, 2024
Ferticell’s products offer a unique value when used in conjunction with conventional fertilizers or other inputs. They assist in transporting conventional inputs into the plant. Our combination of single cell organisms are absorbed by plants and allow for passage between the cellular structure to an empty cell where it is delivered, instantly. Like pesticides we are concentrated for greater value.
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